Hot Dogs
Print-ready one-pager for sales calls — includes talking points, product specs, and target segments.
Why Texas Chili Wins
- Family owned since 1952
- Black Angus & All Beef programs
- Premium quality
- Frozen consistency
- National distribution
- MLB partnerships
- Competitive pricing
- Foodservice focus
Core Message
- Sell value, not price
- Match customer size
- Sample both Angus & All Beef
- Sell presentation & food cost
Hot Dog Size Matrix
Match the size to the operator.
| Code | Product | Size | Length | Best Use |
|---|---|---|---|---|
| BA08 | Black Angus | 8:1 | 6 in | Kids |
| BA06 | Black Angus | 6:1 | 6 in | Best Seller |
| BA05 | Black Angus | 5:1 | 6 in | Top Seller |
| BA04 | Black Angus | 4:1 | 8 in | Premium |
| BA02 | Black Angus | 2:1 | Footlong | Stadium |
| AB08 | All Beef | 8:1 | 6 in | Value |
| AB05 | All Beef | 5:1 | 6 in | Nathan Alternative |
| SB05 | Double Smoked Brisket | 5:1 | 6 in | Roller Grill |
Black Angus vs. All Beef
Two premium lines, two sales angles.
Black Angus
- Lead with Black Angus
- Premium appearance
- Colorado Rockies success
- Unique profile
All Beef
- Great Nathan's alternative
- Offer side-by-side tasting
- Different seasoning profile
Selling Strategy
Ask the right questions. Close the trial order.
Questions to Ask
- Q1Current brand?
- Q2Current size?
- Q3Current bun?
- Q4Need better margin?
- Q5Roller grill?
Sales Tips
- Never sample the wrong size
- Sell serving cost
- Use MLB story
- Ask for the trial order
Sell by Count, Not by Price
Cost per serving beats cost per case.
Operators focus on case price. Reps win by translating that into cost per hot dog served. A "more expensive" case can serve at a lower plate cost when the count and quality are right.
8:1
8 dogs / lb
Lowest plate cost — value menus, kids
6:1 / 5:1
6 / 5 dogs / lb
Sweet spot — best sellers, everyday menu
4:1 / 2:1
4 / 2 dogs / lb
Premium & footlong — higher ticket, higher margin
Rep move: "Your current 8:1 costs you $X per dog. Our 6:1 costs $Y per dog but sells for $2 more on the menu — that's margin, not price."
The MLB Story
If it's good enough for the big leagues, it's good enough for your grill.
Texas Chili Company hot dogs are served at Major League Baseball stadiums across the country. That's the credibility story every rep should lead with when an operator hesitates.
Colorado Rockies
Texas Rangers
Houston Astros
Los Angeles Angels
Atlanta Braves
"The same dog Rockies fans eat on Opening Day."
vs. The Competition
Nathan's & Hebrew National comparisons.
Nathan's Famous
Household name, premium price
Strong brand recognition but expensive at wholesale. Operators are paying for the name on the label.
Our Answer
AB05 All Beef — same 5:1 size, same all-beef profile, better price, MLB-proven.
Hebrew National
Kosher, all-beef, premium
Kosher certification drives the price. Not required for most foodservice accounts outside specialty markets.
Our Answer
Black Angus BA05 — premium appearance and snap, without the kosher premium.
Texas Chili Co.
Family owned since 1952
- Black Angus & All Beef lines
- 8:1 through 2:1 sizes
- MLB stadium proven
- Competitive foodservice pricing
Roller Grill Opportunity
C-stores, bowling alleys, movie theaters, arenas.
Why Roller Grills Are a Sweet Spot
- Hold well for hours without splitting
- High-margin impulse purchase
- Double Smoked Brisket (SB05) drives trial
- Black Angus wins on visual appeal under the lamp
- Chili + cheese add-ons stack the ticket
Recommended Roller Grill Mix
SB05 — Double Smoked Brisket
The differentiator. Nobody else has this.
BA05 — Black Angus 5:1
Premium look, everyday sell.
AB08 — All Beef 8:1
Value price point for two-for-one deals.
Objections & Responses
What operators say. What you say back.
Objection
"I already carry Nathan's / Ball Park / Sabrett."
Response
"Great — let's do a blind side-by-side. Same size, your customers pick. If ours doesn't win, you keep your current line."
Objection
"Your price is higher than what I'm paying now."
Response
"Per case, maybe. Per dog served, we're lower. Let me show you the plate cost math on your best-selling size."
Objection
"I don't need premium — I run a value menu."
Response
"That's exactly why the AB08 is the right dog. Same all-beef profile, best value in the case, holds on the grill."
Objection
"I've never heard of Texas Chili Company."
Response
"The Colorado Rockies, Rangers, Astros, Angels, and Braves have. We've been family owned since 1952 — we just don't spend on TV."
Objection
"My grill splits dogs."
Response
"That's a natural-casing or over-hold issue. Our Black Angus holds tight — let me leave a sample for your grill team."
Success Stories
Real accounts, real wins.
MLB Ballpark
Colorado Rockies
Multi-year stadium partnership. Black Angus dogs served on Opening Day and throughout the season — proof that our product performs under the highest-volume, highest-scrutiny conditions in foodservice.
Retail Meat Case
Pensacola Butcher Shop
Independent butcher swapped a national brand for our Black Angus line. Repeat customers, higher ring, and a shelf-talker story: 'The dog the Rockies serve.'
Roller Grill Program
Regional C-Store Chain
Added SB05 Double Smoked Brisket to the roller grill. Impulse sales climbed, chili-cheese add-ons stacked ticket size, and the store became the differentiator in the market.
Full Competitive Landscape
Know every brand on the shelf.
Nathan's Famous
Household brand, premium wholesale price. Beat with AB05.
Hebrew National
Kosher premium. Beat with Black Angus BA05 on price + snap.
Vienna Beef
Chicago-style. Regional strength — counter with MLB story + national program.
Eisenberg
Midwest institutional player. Match on size, win on Black Angus appearance.
44 Farms
Premium Texas beef story. Match with Black Angus BA04/BA02 + 1952 heritage.
House / Private Label
Cheap and inconsistent. Win on frozen consistency and MLB credibility.
The MLB Story — In Depth
Big league proof, all the way down to Single-A.
Major League Clients
Minor League Program
27Minor League clubs served across the country — the same dog, the same consistency, from Single-A to the Show.
The Colorado Rockies Ownership Story
The Rockies didn't just pick our dog off a spec sheet. Ownership tasted it, chose it, and made it a permanent part of the ballpark experience at Coors Field. When an MLB owner puts your product on their menu, that's the credibility no competitor can buy.
More Success Stories
From ballparks to bowling alleys.
Green Fees & Grills
Golf Courses
Turn-9 grills love the BA05 — premium look, holds on the roller, matches the ticket size of a $12 clubhouse hot dog.
Entertainment Venue
Lucky Strike
Upscale bowling and lounge concept picked Black Angus for the premium menu. Presentation on the plate matched the brand.
Houston Icon
James Coney Island
One of Houston's oldest hot dog institutions. Our chili and hot dogs appear across the menu — a hometown validation for a hometown brand.
Retail
Pensacola Butcher Shop
Independent butcher swapped a national brand for our Black Angus line. Shelf-talker reads: 'The dog the Rockies serve.'
C-Store Chain
Regional Roller Grill Program
Added SB05 Double Smoked Brisket to the grill. Impulse sales climbed and chili-cheese add-ons stacked the ticket.
MLB
Colorado Rockies
Ownership-selected dog at Coors Field. The flagship credibility story every rep should lead with.
More Objections
Frozen, switching risk, and 'we don't need another dog.'
Objection
"We don't want frozen — we buy fresh."
Response
"Frozen at peak freshness IS the quality story. Fresh means longer haul, temperature swings, and inconsistent cook. Our frozen dogs land at your kitchen exactly as they left the plant — every case, every time."
Objection
"Our customers won't switch."
Response
"Your customers don't know the brand — they know the experience. Blind-sample the Angus against your current dog. If they don't prefer ours, we walk. Every account that runs the test converts."
Objection
"We don't need another hot dog on the truck."
Response
"You don't need another — you need a better one that does more with less SKUs. BA05 covers everyday, BA02 covers footlong events, SB05 opens roller grill. Three SKUs, three margin lanes."
Objection
"We like Hebrew — kosher matters to us."
Response
"Keep Hebrew where kosher is required. For the rest of your menu, Black Angus delivers the same all-beef snap and premium appearance at a materially better food cost."
Closing Guide
Six moves that close the trial order.
01
Sample both
Angus and All Beef, side by side. Let the operator's team pick.
02
Sell yield
Cost per dog served, not cost per case.
03
Sell margin
Menu price minus plate cost. Show the math.
04
Sell presentation
Black Angus wins the eye test under the lamp and on the bun.
05
Sell the story
1952. MLB. Family owned. Nobody else has this stack.
06
Don't sell price
The lowest-price dog is a race you don't want to win.
Double Smoked Brisket Frank
One of the strongest differentiators in the portfolio. Nobody else on the truck has this dog.
SB05 · The Differentiator
Real brisket. Twice smoked. In a hot dog.
SB05 is the Double Smoked Brisket Frank — a 5:1, 6-inch premium frank built around real smoked brisket flavor. This is the SKU that gets an operator off the fence when every other dog on the market feels interchangeable.
Why It Wins
- Nobody else on the DSD truck has a smoked brisket frank
- Real brisket flavor — not a smoke additive
- Premium 5:1 count, 6-inch length
- Perfect for roller grills — holds and looks premium
- Instagram-ready: the story sells itself
Best Applications
- C-store roller grills — impulse premium tier
- BBQ concepts adding a hot dog SKU
- Ballpark specialty menu (LTO)
- Bar & lounge premium dogs
- Food truck signature builds
Rep Move
"You've got a hot dog on the menu. What you don't have is a story. Let me leave you a case of SB05 — one bite and your customers are telling the story for you."
Remember
Match the size. Tell the MLB story. Show the plate cost.
Ask for the trial order.
Products
16 items5:1 6" B Frank
Made with 100% fresh beef. Sell count-size breadth, clean beef positioning, and frozen gas-flushed pack for consistent hot dog programs. Beef positioning, size breadth, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
7:1 6" B Frank
Made with 100% fresh beef. Sell count-size breadth, clean beef positioning, and frozen gas-flushed pack for consistent hot dog programs. Beef positioning, size breadth, premium Angus options, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
8:1 6" B Frank
Made with 100% fresh beef. Sell count-size breadth, clean beef positioning, and frozen gas-flushed pack for consistent hot dog programs. Beef positioning, size breadth, premium Angus options, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
5:1 10.5" B Frank
Made with 100% fresh beef. Sell count-size breadth, clean beef positioning, and frozen gas-flushed pack for consistent hot dog programs. Fresh beef positioning, size breadth, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
10:1 6" All Meat Frank
Made with 100% fresh beef. Value option for accounts that need a lower cost frank without giving up reliable quality and sizing. All Meat positioning, frozen consistency. Very competitive to Smithfield All Meat Franks. Advantage over Nathan's / Hebrew National / Smithfield.
4:1 8" Angus B Frank
Made with 100% fresh beef. Position Angus as the premium frank line with strong snap, better menu language, and higher perceived value. Angus beef positioning, size breadth, premium Angus options, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
5:1 6" Angus B Frank
Made with 100% fresh beef. Position Angus as the premium frank line with strong snap, better menu language, and higher perceived value. Angus beef positioning, size breadth, premium Angus options, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
6:1 6" Angus B Frank
Made with 100% fresh beef. Position Angus as the premium frank line with strong snap, better menu language, and higher perceived value. Angus beef positioning, size breadth, premium Angus options, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
8:1 6" Angus B Frank
Made with 100% fresh beef. Position Angus as the premium frank line with strong snap, better menu language, and higher perceived value. Angus beef positioning, size breadth, premium Angus options, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
4:1 10" Angus B Frank
Made with 100% fresh beef. Position Angus as the premium frank line with strong snap, better menu language, and higher perceived value. Angus beef positioning, size breadth, premium Angus options, frozen consistency. Priced $.23/lb cheaper than Nathan's and $1.50 cheaper than Hebrew National, with room for deviations. Advantage over Nathan's / Hebrew National / Smithfield.
1:1 24" Pork and Beef Frank
A 1 pound, 2 foot long hot dog that gets attention. One of a kind with no competition and competitive pricing — a favorite at MLB and baseball stadiums.
5:1 6" Double Smoked Brisket Frank
Made with 100% fresh beef with real brisket. Double smoked. Use the smoked brisket story to separate from commodity beef franks and win premium concession or menu placements. Angus beef positioning, size breadth, premium Angus options, frozen consistency. $2.00 per lb cheaper than Gleezy Dog in NC, the only competitor. Huge advantage.