
Fully cooked cocktail smoked sausage made with 100% pork and beef — a premium, better-value alternative to poultry-based little smokies.
Print-ready one-pager for sales calls — includes talking points, product specs, and target segments.
A premium fully cooked product made with 100% pork and beef.
A premium pork and beef blend delivers better flavor, texture, and bite than poultry-based alternatives.
Simply heat and serve. No prep work, no raw meat handling, and consistent results every time.
A richer meat profile creates a better eating experience compared to mechanically separated poultry products.
Customers notice a firmer, meatier texture because they're made with pork and beef instead of poultry fillers.
Premium quality at a significantly lower case cost than comparable cocktail smoked sausage products.
Built for foodservice distributors and operators who need consistent availability.
Texas Chili's Cocktail Smoked Sausage isn't just a better product — it's also significantly less expensive. During product rollout, competitor pricing was approximately $75 per case while Texas Chili entered the market around $55 per case. That's nearly $20 per case savings while delivering a premium pork and beef product.
Competitor
~$75
per case
Texas Chili
~$55
per case
Approximately $15–20 per case savings
When Hillshire products became difficult to source, Texas Chili introduced its Cocktail Smoked Sausage to multiple distributors. The result:
First ask one simple question: "Do you currently buy cocktail smoked sausages?" If the answer is no, move on. If the answer is yes, Texas Chili has an immediate opportunity.
Operators already purchasing Hillshire Farm Little Smokies, other cocktail smoked sausage brands, or distributor private labels are the easiest conversions. They already understand the category.
This isn't just a better product — it's also significantly less expensive. Lead with the premium pork and beef blend, then reinforce with the case cost advantage.
"Do you currently buy cocktail smoked sausages?"
If they don't already buy cocktail smoked sausage, move on. If they do, you have a better product at a better price.